• facebook
  • twitter
  • rss

NIKKI SIXX's Clothing Line Helps Support Eco-Consciousness During SUNDANCE

January 25, 2008

Royal Underground, the hottest new men's and women's clothing line co-created by rock musician Nikki Sixx and fashion icon Kelly Gray, recently participated as a sponsor at the 2008 Sundance project: The Green Lodge.

Royal Underground is a high-end men's and women's clothing line that was started in late 2006 by Nikki Sixx and Kelly Gray. The line consists of various pieces ranging from cashmere shirts and hoodies, to cotton t-shirts, jeans and leather jackets.

Gray, whose parents founded St. John in 1962, worked her way up the ladder at the company to become CEO and creative director, giving the durable knits brand an urban, modern vibe while quadrupling its gross earnings to $400 million per year before leaving the company in 2005 to pursue other challenges. Sixx is co-founder of MÖTLEY CRÜE, a band which has sold well over 40 million albums worldwide, whose reunion tour, "Carnival of Sins", became the sixth-highest grossing concert tour of last year. His work remains as fresh and inventive as the day he first began his business.

The label, currently in its sixth season for men's and second season for women's, found much praise while participating in The Green Lodge gifting suite during the Sundance festivities. Outfitting filmmakers, actors, musicians and media professionals with exclusive pieces such as cashmere hoodies and rockin' leather jackets, the brand Royal Underground could be seen all along the streets of Park City, Utah. Many celebrities left The Green Lodge wearing their new Royal Underground gear instead of the clothes they had arrived in.

Royal Underground-outfitted rockers: Billy Duffy of THE CULT, Jonathan Montoya of SALIVA, Chris Chaney of JANE'S ADDICTION and Donovan Leitch, Jr. of CAMP FREDDY (both of whom wore their new Royal Underground pinstripe jackets on stage during their Sundance performances); Actors: Andrew Keegan, Jesse Garcia, Jason Ritter, Mark Elias, Kyle Swan, Louis Lombardi, Dean Del Ray, Michael Rodgers, Antonio Del Prete and Eric Edelman; Actresses: Marianna Palka, Kaycee Stroh, Laura Cayouette, Leah Cary; and Models: Kristy Hume and Hayley Marie Norman in addition to Miss USA, Rachel Smith.

Find more on
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).